What happens when it all goes wrong? Emergency PR

The product you sell has a glitch? You have a disgruntled customer who is upset about their experience? The customer takes to social media…. Misinformation is streaming around the social realm… What do you do? It’s hard in these situations not become too involved and take it personally. Most of the time these are misunderstandings, when not resolved quickly, can | Read More »

Andy Crestodina

When you say it, it’s marketing. When they say it, it’s social proof.

Did you know?

1 in 3 will switch to a competitor when ignored on social media… And 36% will shame you publicly for it.

What makes a video go viral?

I am mildly addicted to YouTube and could lose hours watching it. It has been a wonderful tool that has helped me fix a garbage disposal, work out how to get a translation module to work on my business website and best of all, it just makes me laugh. Who doesn’t love an entertaining video like this? So, what makes | Read More »

Social Media for Business

90% of consumers trust peer recommendations. 14% trust advertisements.

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